Love your competitors – applications to business strategy

Recently I performed a TEDx talk for my business, titled: “Love your competitors – how great businesses do strategy”.

This content is really more appropriate to my business website, as this site is purely for more philosophical / broader ideas, however I thought I’d share it here because there are concepts in there which come directly from my work on “fit” in systems.


  • How human intellect and agency leads to us corrupting systems (in this case corrupting markets by overlaying needless competition)
  • The parallels of ecosystems and markets
  • An understanding of symbiosis between businesses within markets, and its parallels with organisms in nature

Please do give it a watch and see what you think – hopefully it shows how all of this stuff is of one coherent whole.

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